Some say “say it isn’t so”…..I say “lets go!!!”
I did a seminar for some agents last week, the second of hopefully many more to come. I find it interesting not only that I can learn while I’m putting on these seminars, but am provided with so many different perspectives. Ultimately, when I’m holding seminars, I want to help others learn, but at the same time am being taught from them as well. I understand that in general, there are differences in generations and how they perceive social networking. Many Baby Boomers are starting to grab hold of social networking, which I can applaud! However, I’ve encountered many that just don’t feel it is a valuable piece of their time. Here are just a few points to consider if you question social networking and its future influence on our business:
*Consider the age group of the younger part of Gen Xers and Gen Y groups…..They are getting (or are already there) to the first time homebuyer age.
*Also consider the vast size of these generations! The Gen Y generation is bigger than the Baby Boomer generation. And social networking is what THEY know.
*Communication and how we do business has changed with social networking, and it is only going to get more advanced.
*Employers and Consumers are “interviewing” you online before they even talk to you!
There is no argument that you can be very unproductive in social networking. However, I also know the side that you can reach out personally to many more people and get a great response from those that you otherwise may not have kept in touch with. Whether you like it or not, this is the way the younger generations communicate, and how they are comfortable communicating. While I’m open to say I’m not an expert, I see huge opportunity in social networking and doing it properly.
I will note that it is important to make sure you’re social networking for the right purpose. Yes, you’re on there to help grow your business, however, that shouldn’t be your sole purpose. I’ve generated some great business and personal relationships with others by being a resource and trying to help them! If you’re looking out for others, they will look out for you!
Be a resource and be a professional! If you can do these effectively, people will respect you and the way you run your business! Social networking should just be another element in your business plan that will help you define and achieve the goals you’ve set forth!
Best of luck on your social journey!
