While many of us understand that the internet provides a strong platform for consumers to search for real estate, the liability in real estate transactions has never been higher!  I’ve read emails named “Real Estate Agents No Longer Needed” and the “Future of Agents in Question”.  Here are just a couple things to consider for those that believe this:

  • Writing posts and articles like this is similar to how the media presents their stories….negative tones and scare tactics gain interest.  However, validity doesn’t always follow.  While the activities of real estate agents has changed and will continue to change with technology, the overall duties and expertise need will remain for the transfer of real estate.
  • Real estate has become much more detailed with the large increase of foreclosures and short sales.  It will be up to us as agents on how we pursue these segments.  Many agents had no business plan in the early 2000’s as the market presented unsurpassable opportunity.   Now, if you want to succeed in real estate, it must be thought of as actually running a business.  Consider REO agents, the simple accounts payables and receivables are a necessity to succeed.  I would imagine many of those agents would vouch through their experience.   
  • Liability continues to climb as the capital gains are now turning to losses.  When this happens, the general consumer will be looking to someone for guidance and honest expertise.  The reputable agents will finally reap the benefits of quality service as consumers aren’t basing their decision solely on commissions.  They are basing it on previous results, reputation, experience, and finally commissions!
  • If you feel you may not be a value to your consumers, I challenge you to put forth your best effort to create a value based business based on the need that is desired by the consumer.

                While I understand some may not agree there is just too much at stake for the general consumer not to rely on the real experts in the industry.  There is value, and the professional agents would all agree that the industry as a whole deserves a higher perception that what has been given in recent years.

Jake Luehrs

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